New achievement in water design: Axor, the designer
brand of Hansgrohe SE, is introducing a revolutionary washbasin mixer. Growing
out of Axor’s relentless drive for products that reflect the vitality and
emotionality of water, the brand’s first transparent mixer, Axor Starck V, was
brought to life in collaboration with Philippe Starck. Its official presentation
takes place at the Axor flagship store DURINIQUINDICI in Milan from April 7 –
“The vortex phenomenon has
occupied my father Klaus Grohe for several years”, explains Philippe Grohe, Head
of Axor. “His intuition that water could visibly be brought to the foreground
through the vortex, was the starting point in the development of Axor Starck V.
In our long-time friend Philippe Starck, we not only found the perfect design
partner to create a shape around the vortex, but also a valuable sparring
partner in the developmental process. Ultimately, the realisation of the project
was not made possible by creativity and determination alone, but by technical
know-how and over 100 years of experience in handling water.” The result
according to Philippe Starck “is a mixer that represents the absolute minimum:
totally transparent, almost invisible, and enclosing a miracle that is the
Connecting with Water through
For more than 20 years the
human interaction with water and space has been at the core of Axor’s
innovations. Axor Starck V will be one of the most prominent translations of
this idea yet: with the beauty and dynamism of its vortex, the mixer bridges the
gap between the functional and emotional aspects of water at the washbasin,
transforming it from a basic commodity to a valuable resource.
Organic Design and the Aesthetics of
The organic, transparent
design of Axor Starck V gives it an exciting, yet subdued presence. Besides
serving the technical function of making water visible, transparency
aesthetically fuses the mixer body with its surroundings, thus, in essence
de-materialising it. The openly designed spout contributes to the natural water
experience: before the eyes of the user, the upward, swirling motion of water
through the mixer’s body and its “free-fall” into the washbasin trigger a
feeling of joy and happiness.
Experiencing Water through Technology and Innovation
True to the Hansgrohe principle of producing highly
aesthetic, functional and sustainable bathroom products, Axor Starck V shines
with a multitude of innovations that together are certain to define a whole new
category of washbasin mixers. For example, the mixer is produced out of the
organic material crystal glass, which is sustainable and durable. With a flow
rate of 4 l/min, Axor Starck saves water without compromising the user
experience. The open, rotatable, and detachable spout offers additional comfort:
flexible installation of the mixer body in combination with the washbasin and
easy cleaning in the dishwasher.
Milan is absolutely buzzing at this time of year. Designers and architects from all over the world flock to the Italian city for what can only be described as design's event of events, Fuorisalone.
A week before the fair begins, Germany's premium tapware company AXOR have released a sneak peek video into the new Starck tapware which is to be launched at this years fair.
'Experience the vitality of water: With a powerful vortex, the new Axor Starck V basin mixer brings about an emotional connection with water. In designer Philippe Starck, Axor found a partner capable of capturing the power of nature in an organic, sculptural glass mixer'
We wait with baited breath for the official premier on April 8, but in the meantime we'll enjoy this video and try to predict what Starck has come up with this time!
We've noticed a bit of a resurgence of round mirrors used in bathrooms.
Whether they are back-lit, of grand proportion or even tinted, they immediately draw the eye and become a focal point of the space. They look great with metal frames or leather straps (à laGubi Adnet) but are absolutely striking frameless also. The Morphing mirror by KOS is a great example of a beautifully proportioned mirror with metal frame, check it out on our website.
How an invention freed people’s hands when
It revolutionised the
bathroom: The shower rail or Unica has been around for 60 years now – and it was
invented by Hans Grohe, the founder of the shower specialist Hansgrohe SE in
Germany’s Black Forest.
Frequently it is the seemingly simple ideas that
change the world because they make life simpler, more convenient and better. The
shower bar is such an innovation with a sustainable impact. In 2013 it became 60
years old. Today it is taken for granted in bathrooms across the globe: the
It was discovered by Hans
Grohe, the pioneer of Germany’s sanitation industry, in Schiltach 60 years ago.
It came on the market in 1953, under the brand name Unica: A milestone in the
history of Hansgrohe as this innovation made the company the shower specialist
at the time and has characterised its approach to innovation to this day.
In addition, however, the invention of
the shower bar was a significant watershed in the development of the bathroom.
This is because first of all, it changed users’ behaviour by enabling
“hands-free” showering – with a height-adjustable hand shower. Secondly, this
brought about the emancipation of the shower from the bathtub. This heralded the
advent of separate showering areas in the bathroom, changing its architecture in
the process. A genuine bathroom revolution!
Hansgrohe’s Unica was the world’s first shower sliding rail in 1953