'Since 2000, the Pantone Colour Institute™ has been designating a Colour of the Year to express in colour what is taking place in the global zeitgeist. A colour that will resonate around the world, the PANTONE Colour of the Year is a reflection of what people are looking for, what they feel they need that colour can help to answer. Not necessarily the hot fashion colour of the moment, but a colour crossing all areas of design which is an expression of a mood, an attitude, on the part of the consumers.
The colour for 2014? The captivating, magical and enchanting Radiant Orchid. An invitation to innovation, modern and versatile Radiant Orchid encourages creativity and originality. Imbued with a harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and its rosy undertones emanate great joy, love and health.'